Wednesday, November 24, 2010
I've Joined Inkling -- Digital Textbooks FTW!
This is my first week at Inkling and I'm super excited to be here. Inkling is building interactive and social digital textbooks on the iPad. Digital textbooks are a perfect place to explore moving beyond the traditional book.
Traditional textbooks are heavy, so digital ones automatically gain the benefit of being lighter. Inkling textbooks can be purchased by the chapter, just like on iTunes. Traditional books, such as a novel, will probably not change that much as they transition onto devices like the Kindle, but educational textbooks are perfect for exploring ways to move beyond the book. Textbooks are educational and social vehicles, so it makes sense to integrate video, audio, and interactive quizes and illustrations. Inkling is doing all of this and more.
Inkling as a company and culture is interesting as well. They are based in San Francisco and are small, so it's easy to get things done quickly. They have a real commitment to usability with a great UX team.
Try out Inkling yourself on your iPad. Also check out joining Inkling if you're looking for a great place to work.
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