This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.

Monday, February 17, 2014

You Are Not in the Book Business: You Are in the Long Form Content Business



Books are not a goal unto themselves. Instead, they are a means to an end: the transmission of authoritative long form content that possesses depth and breadth. Note that I'm specifically talking about illustrated non-fiction here; literary fiction is an entirely different animal.
Organizations fail when they identify themselves with a particular technology rather than a goal.
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