" In their review of the mutual sector, ‘To our mutual advantage’, Charles Leadbeater and Ian Christie[62] identify a number of areas where mutuals have particular problems. These are:

1. Decision making

2. Geographical reach: think globally, sell locally

3. Customer focus

4. Attracting investment and financial backing

5. Market responsiveness

6. Adaptability to changing circumstances

We can see how the Internet can help address these particular problems for mutual organisations just as it opens up new possibilities for investor-owned companies. " From e-Mutualism or the Tragedy of the Dot Commons.