"Up through Windows version 3.11 there was this special tool called “Heapwalker” (a.k.a. Luke Heapwalker) that allowed programmers to look at the way Windows had organized the computer’s memory (called the “heap”). Heapwalker always showed this one memory segment called “Burgermaster.” For years people wondered what this really meant. Finally the software engineer who put it in there fessed up: the contents of the segment itself were so uninteresting that he had had a hard time coming up with a name for it. For lack of anything better, he christened it after the drive-in hamburger joint that he could see out his window. When the story finally broke, a photograph of the restaurant’s distinctive sign, which exists to this day, appeared on the front cover of Microsoft Systems Journal." From Mystic Microsoft.