Business 2.0 - Web Article - Tapping an Untapped Market "For instance, about a third of all children in India suffer from an iodine deficiency, despite a salt-rich diet. This is because Indians add salt as they cook instead of sprinkling it on afterward, so the iodine vaporizes during the cooking process. Taking a high-tech approach to this low-tech problem, Unilever developed salt that holds on to the iodine at high temperatures and releases it once ingested." - Thats just so cool.